Writing SEO friendly blog posts matters

SEO Friendly Blog Posts – Does Optimization Really Matter?

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Is Blog Optimization Necessary?

 

Many businesses order blog content to build brand awareness and establish themselves as a reliable company to work with.

 

As marketers, it’s our job to increase our client’s competitive advantage by providing the best quality blog content possible.

According to Worldometers, there are a little under 3 million blogs published each day.

 

 

Creating content that shines through the clutter in the dense blogosphere is essential for creating viable blog content.

To ensure the unique, high quality information in your blog can actually be found by your target audience, it needs to be optimized for search engines.

 

 

 

 

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Once your content is written and vetted, there’s still one thing left: optimization (Tweet)

 

We know what you’re thinking –

 

Do we really have to order optimization? ” The answer of course, is yes. 

Content optimization may seem like only something that gung-ho internet marketers prioritize, but it’s something every agency should incorporate into their content orders.

 

Whether due to lack of time or awareness, companies around the world (yes, the WORLD) do not optimize their posts correctly – or worse, at all.

*(cue scary music)*.

What is Blog Optimization?

 

 

Here’s the short version:

Blog optimization is the process of making your article easy to scan for search engines, and simple to read for site visitors. This should be done by first writing helpful, well-written content that is later optimized to adhere to SEO best practices.

And the long version:

 

Blog optimization is a strategy observed by SEO professionals, digital marketers, and traditional advertisers to drive more site traffic and build online brands.

To create an SEO-friendly blog post, include the following in each blog:

 

  • Connector.

    Keywords:

    Every day, 16%-20% of the keywords entered into Google are unique. Keywords should be research carefully, then incorporated sparingly into the article to avoid “stuffing.” (Source)

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    Title Tags:

    The “standing” title of your blog post is different from the title tag that appears in search results. These “tags” are the first impression people will have about your blog post – make the content short and sweet. Really sweet.

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    Meta Descriptons:

    Just below the title tag of a search result is the meta description. This is a 160 character description of the blog post or page content your site visitors will be clicking on. It should be informative without giving away the juiciest parts of the associated content. Keep reading about meta descriptions.

  • Connector.

    Custom URL:

    The URL of your blog post displays in-between your meta description and title tag. While scanning search results, people may review the information listed in the URL to determine whether that’s the site they want to browse.

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    Inbound Links:

    Incorporating previous (but still relevant) blogs into newer pieces is a great way to add value and keep readers engaged with your content. Try to include 2-3 internal links in your blog post – only if you have internal content relevant to your new piece. Learn more about internal links here.

  • Connector.

    Outbound Links:

    Similar to inbound links, outbound links connect your site to other domains on the web. While outbound links can be used to support an opinion or cite a statistic’s source, it’s important to remember that linking to other webpages acts as a vote of confidence. Don’t link to sites that seem spammy or irrelevant. Learn more about outbound links here.

A few more things to optimize…

 

Header Tags:

Every blog should be easy to read, and information should never be buried in huge blocks of text.

Rather than writing one long string of text, break up your information into bite-size sections using header tags. While it’s unclear whether pages using multiple H tags are prioritized, it is clear that incorporating H1, H2, and H3 tags into your content improves readability and user experience.

 

For more on H tags, view this killer post by Aleh Barysevich on Search Engine Journal.

 

 

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“Every blog should be easy to read, and information should never be buried in huge blocks of text.” (Tweet This)

 

 

Image Alt Tags:

When you incorporate an image to the body of your blog OR set it as the header image, you need to add image alt tags. According to Yoast (one of the best SEO plugins out there) alt tags describe the image’s content and purpose to search engine spiders.


Yoast says alt-tags go beyond SEO. They’re also used to interpret and communicate image content to blind individuals who gather their internet content using screen reading software.

 

Every blog should be easy to read, and information should never be buried in huge blocks of text.

 
<style=”text-align: left;”>Rather than writing one long string of text, break up your information into bite-size sections using header tags.

While it’s unclear whether pages using multiple H tags are prioritized, it is clear that incorporating H1, H2, and H3 tags into your content improves readability and user experience.

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